KitKat, the Nestlé confectionery brand, is encouraging consumers to take a YouTube break in its biggest ever redesign.It is one of 72 different types of "breaks" to feature on more than 400 limited editions for the two and four-finger bars, as well as the Chunky bars. Others include "me time break" and "sporty break". As part of the campaign, Google is also encouraging users to search for "KitKat YouTube my break" through the voice activation on their android phone to find trending videos. David Black, the managing director of branding and consumer markets at Google UK, said: "It’s great to see KitKat consumers are huge fans of YouTube and, along with our one billion users, regard YouTube as a favourite source of entertainment.
