Haribo has launched new Frenzy Editions of its Haribo Starmix and Tangfastic variants. Available to retailers now and for a limited time only, the new editions feature the existing, iconic pieces but in a arange of all new tropical flavours and vibrant colours. The launch is supported with a multi-channel campaign including a five-second tag on to the the Starmix TVC, video-on-demand, PR and huge social activation. The brand manager is hoping consumer will be intrigued.
