Superdry have become the latest company to warn shareholders about a hit on profits due to the unusually warm autumn. Profit forecasts have been dropped by around £10m as the warm weather has lead to uncertainty around the performance of the autumn/winter range which is a significant part of the Superdry product mix and can account for between 70-80% of the groups full year profits. M&S, Next & Debenhams have already announced how profits were going to be hit with Next expecting a drop of around £25m.
