You can get posh versions of everything from scotch eggs to marshmallow – and now you can buy a fancy version of the Heinz classic at Fortnum & Mason, for almost a fiver. Does gourmet always taste better? A pot of Kentish cider, smoked pork collar, pumpkin and sundered tomato will cost you £4.75 for a 330g pot (£1.44/100g) which is quite a mark up compared to a tin of Heinz (12p/100g. Who do you think will be stocking this product and who is the target market?
