As part of the latest attempt to re-brand Mr.Kipling the company has created what it claims to be the first billboard made entirely of cake, as part of its 'Llife Is Better With Cake' campaign. The poster, created by JWT London, is made from 13,360 individual Mr Kipling cakes and is situated at Westfield London in Shepherd’s Bush. Once it was completed they invited people passing to eat the cakes.
