John Lewis released its eagerly anticipated Christmas advert for 2013 on Friday. The whole campaign cost £7 million, with £1 million spent on filming, £5 million on air time and £1 million on advertising across other media. The storyboards were all drawn out and painted by hand by Disney Genius Aaron Blaise with music provided by Lilly Allen. It has had a mixed reaction so far with some saying it was a copy of a popular Christmas book.
