Fizzy-drink giant Coca-Cola has launched an advert addressing obesity for the first time on TV. This news comes as New York steps up its attempts to ban large sugary drinks in cinemas, restaurants & spots arenas. As the governments are trying to correct the market failure caused by over-consumption of sugary drinks, Coca-Cola are trying to ensure they are not going to be hit hardest. Great story for Economists studying Markets In Action.
