Drinks supplier Manchester Drinks Co is to launch a five-strong range of Fruitella branded drinks. Pouches in Orange, Strawberry, Blackcurrant & Apple, Summer Fruits and Cherry are to roll into 670 B&M stores from 29 April (rsp: 89p/300ml). The HFSS compliant ready-to-drink pouches contain less than 17 kcals per serving. Manchester Drinks Co was “thrilled to be working with such an iconic sweet brand as Fruittella”, said co-founder Richard Benjamin. “We believe the brand lends itself perfectly to a fruit juice drink,” he said. “All the lovers of the sweets can now refresh themselves with our range of RTD juice drinks.” The fruit juice pouches would “provide consumers with a convenient, delicious, and affordable way to enjoy their favourite fruit flavours”, according to Carla Fernández-Moreno, F&B manager at Fruitella brand owner Perfetti Van Melle.
