Cereal brand Best, which has been created by British YouTube collective The Sidemen, has made its retail debut exclusively in Tesco as influencer-led brands continue to flourish. The HFSS-compliant products were developed by cereal manufacturer Mornflake and are available in flavours Choco Crunch and Caramel Gold. Both variants are made with a combination of wheat and oat puffs with added minerals and vitamins B12, D and E. The cereal, which is priced at £2 for a 375g box, is also a source of fibre and low in fat, salt and sugar, with one bowl containing just over 100 calories. Best will be donating a significant proportion of its profits directly to Magic Breakfast, a charity working to ensure children have access to a filling breakfast every day. The Sidemen’s manager Jordan Schwarzenberger added: “It’s brilliant to be working with the best cereal manufacturer in the UK, Mornflake, to make this product for The Sidemen, and to have secured such strong distribution with Tesco at the start of this brand’s journey. To support the launch of the new brand they have signed up 17-year old dart sensation Luke Littler to be part of their promotional campaign.
