Would you camp outside a supermarket for a water tumbler that has gone viral on TikTok? Increasingly, viral buzz means the answer for some is yes, but only if it is a Stanley cup - specifically, the Adventure Quencher Travel Tumbler. TikTokers in the US documented their experience queuing overnight at a Target supermarket car park in an effort to secure a special Starbucks edition, which retails at an eye-watering $54.50 (£42.99). The #StanleyCup hashtag now has 7.2 billion views worldwide and is also gaining popularity in the UK on the video-sharing platform. Thirst for the craze has even seen people resort to attempts at law-breaking, with one popular video showing a man jumping across a Starbucks counter in an effort to steal a hot pink limited edition of the flask. The Stanley cups, known for their large handle and distinguished straw, were first popularised by eco-friendly, health-conscious, often teenage TikTokers who frequent the platform's #watertok community The bottle is not the first to become a hit with the public as society becomes more sensitive to single-use plastic - Chilly's reusable bottles, as well as branded Love Island tumblers, made famous on the show, were previous on-trend items. The boom in interest has reaped huge financial rewards for Stanley 1913, the drinksware company behind the model. According to CNBC estimates, profits are likely to rise significantly, as sales for the last year are set to hit about $750m, a sharp increase from the $70m in annual sales made in 2020.
