A sustainable food & drink startup has developed what it claims are the “world’s first” wrapper-free snack bars and protein bars. Called One Good Thing, it has created an edible film coating for the bars – made from beeswax and other natural ingredients – which “dries hard enough to hold and protect the contents but is thin and soft enough to chew easily”, it claims. The edible, waterproof coating acts as a replacement to a traditional plastic or paper wrapper. As a result, the bars can be rinsed under the tap and bitten into, “just like eating an apple”. Underneath the coating, each bar features an edible rice paper label featuring the brand’s logo and the relevant variant description. Snack bars are priced at £2.20 per unit on one-time purchases, or for £1.54 when users sign up for a subscription. The innovation was the result of three years’ development. “The idea for OGT came to me when I was out cycling and saw the sheer volume of snack wrappers,” said co-founder Mike Bedford. “Developing the product was the easy bit for me, but building a consumer brand is another thing. That’s why I’ve focused on building a brilliant team that can help launch OGT as a completely new and innovative snacking concept.”
