The pub group that owns Slug & Lettuce and Yates bars has said it will charge about 20p more per pint during peak hours due to cost increases. Stonegate Group, the UK's biggest pub chain, says 800 of its 4,000 pubs will introduce "dynamic pricing" during evenings and weekends. It said the price rise reflected the higher costs the company was facing, including extra security. Peak-time pricing is used by other sectors like travel when demand spikes. Stonegate said customers would be alerted to the price increases through notices in their pubs. The move prompted an angry response from some customers on social media. The company has introduced temporary price increases before. The chain charged up to 50p a pint more when England football matches were shown in their pubs during the last two world cups. Prices returned to normal after the matches. Ride-sharing companies like Uber also use peak-time pricing, and it is commonly used by the hotel and airline industries.
Dynamic Pricing