Asda and Spar have secured deals to stock the viral Feastables chocolate bars from the star of one of the world’s most-subscribed YouTube channels, MrBeast. The Crunch, Deez Nuts, Milk Chocolate and Original Chocolate variants, which launched in the UK direct to consumer at the end of June, will now be rolling out in over 400 Asda stores from 9 July, The Grocer reported. While a 60g tablet format will initially be available from the supermarket, 35g bars will also be launching in stores later this year. Spar has been chosen as the brand’s exclusive convenience partner, with Feastables rolling out in participating stores from 10 July. In a sign of the power of the brand to bring customers through Spar’s doors, MrBeast has the biggest number of subscribers of any individual on Youtube at 164m followers, well over double the number of Prime Hydration backers KSI and Logan Paul combined. The chocolate bars have been dubbed as the new 'Prime' with bars being sold online for over £10.
