Mars Wrigley UK has confirmed that a selection of the Mars chocolate bars will be wrapped in recyclable paper packaging. The bars will be available for a limited time at Tesco stores across the UK. The packaging will act as a pilot and the learnings from the launch will be incorporated with other packaging trials to help reach an ambition to have 100% of the company’s packaging reusable, recyclable, or compostable. Mars Wrigley UK’s Research and Development Centre’s packaging expert Richard Sutherland-Moore said: “We are exploring different types of alternative packaging solutions for our confectionery products. “For Mars bar, the challenge was to find the right paper packaging solution with an adequate level of barrier properties to protect the chocolate whilst guaranteeing the food safety, quality and integrity of the product to prevent food waste.” The company is in the process of redesigning more than 12,000 packaging types in order to fit in with current recycling infrastructure, or waste systems that will exist in the future. Mars also noted that its top 300 executives now have remuneration linked to delivering against its packaging goals.
