Aldi has taken aim at M&S’s Colin the Caterpillar Cake again, this time with a TV ad comparing its price with that of its own Cuthbert the Caterpillar. The discounter’s latest ‘Like Brands, Only Cheaper’ ad also parodies M&S’s Colin as an aggressive guest at a caterpillar cake party, who gets into a scuffle with Cuthbert. The 30-second ad features Cuthbert and fellow party guests Wiggles and Morris – the names of Sainsbury’s and Morrisons’ caterpillar cakes – agreeing they like both Aldi and M&S’s caterpillar cakes. The prices are shown on screen – putting M&S’s at £8.50 and Aldi’s at £4.99 – before Colin appears and a fracas ensues.
