The cereal has been created with the chocolate development team at Nestlé, and will be formed of little chocolate squares with that signature wafer texture. While it does sound like the perfect treat, the new cereal is also a source of five vitamins, calcium and iron. Sarah Fordy, Head of Marketing at Cereal Partners UK & Ireland, said: “We’re delighted to announce the partnership between Nestlé Cereals and KitKat. “This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.” The new cereal will be in shops from mid-April! Last month, Nestle revealed its net profits tumbled by 45% as cost inflation led it to hike up the prices of its products. However it said sales of KitKats were particularly strong during the year, as well as home cooking brand Maggi.
