The soft drink brand Lilt - famously advertised for its "totally tropical taste" - is being scrapped after 50 years and rebranded. From Tuesday it will be known as Fanta Pineapple & Grapefruit, according to its owner the Coca Cola Company. The firm stressed the drink's taste and ingredients would not change. But fans - many of whom appeared to associate Lilt with memories of their youth - took to social media to express their dismay. Launched in 1975, Lilt became a household name in the UK partly because of its advertising. One television ad in the late 1980s featured the "Lilt Man", a parody of a milkman, delivering Lilt in a "Lilt float" on a Caribbean beach. Coca Cola, which owns a host of different soft drink brands around the world, said Lilt would no longer be sold under its current branding from 14 February, while Fanta Pineapple & Grapefruit bottles and cans were gradually rolled out across the UK.
