Cadbury has shrunk the size of its Dairy Milk sharing bars by 10%, but will not reduce the price for customers. Parent company Mondelez blamed costs associated with the production of its chocolate spiking, as it reduced the bars' size from 200g to 180g. They are still typically being sold at £2 despite the downsize. US firm Mondelez said the move was the first for that size of Dairy Milk bar in a decade. In 2020, the company was accused of "shrinkflation" - reducing the size of a product while keeping the price the same to boost profits. A Mondelez spokesperson said: "We're facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs - whether it's ingredients, energy or packaging - and rising inflation. "This means that our products are much more expensive to make. "We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can, but, in this difficult environment, we've had to make the decision to slightly reduce the weight of our medium Cadbury Dairy Milk bars for the first time since 2012, so that we can keep them competitive and ensure the great taste and quality our fans enjoy."
