Home fitness firm Peloton Interactive is turning the heads of potential buyers such as e-commerce giant Amazon and sports brand Nike, reports say. Peloton is deciding whether to accept any bids, according to the reports. Sales of its exercise bikes and treadmills soared during the pandemic as people stayed at home but demand has slowed after lockdowns were eased. The once-stock market favourite has seen its shares slump in recent months, losing more than 80% of its value in the last year. As the pandemic saw gyms close in 2020 demand for Peloton's exercise equipment and remote workout classes jumped, sending its share price soaring. However, as lockdowns eased the appetite for its bikes and treadmills has dwindled. In August, the firm cut the price of its flagship bike by 20% to $1,495 (£1,105), as it revealed that its losses had widened and revenue growth had slowed. Peloton and its customer base are "extremely attractive" to companies like Nike, Apple, Disney and Sony, that are looking to boost their presence in the home, health and wellness and media spaces.
