Drinks brand OHMG has unveiled a range of still and sparkling waters that aim to reduce anxiety and aid relaxation by providing consumers with magnesium-enriched drinks. The range is made with pure water that has been naturally infused with a bioavailable magnesium, natural fruit flavours and extracts; along with functional botanicals, that help reduce anxiety, tiredness and fatigue and contribute to normal psychological function. A single can has an rrp of £1.99, a trial pack has an rrp of £5.85 and a pack of 12 has an rrp of £23.40. The brand has secured £250,000 of investment for the launch stage. Stuart Walsh, co-founder of OHMG Brands said: “The relaxing drinks category is growing fast, predominantly led by CBD Drinks. We’re going in a completely different direction by using a high quality, bioavailable magnesium as it’s an incredibly important nutrient that plays a role in more than 300+ functions in our body. It regulates the nervous system, improves cognitive/psychological balance as well as contributing to energy-yielding metabolism. Magnesium is known as the anti-stress mineral that helps reduce tiredness and fatigue, I think we could all do with some of that right now!”
