About 10% of Poundland products are no longer priced at £1, the discount retailer has said. Poundland moved away from pricing everything at £1 in 2017 and now sells some items between 50p and £10 to take on rivals such as B&M and Wilko. Its owner Pepco said sales continued to grow in the past six months despite the Covid pandemic.The last 30 years had shown discounting thrived following any economic crisis. Poundland has 917 UK and Ireland stores. Pepco, which recently listed on the Warsaw stock exchange, said total revenue across the business was up 4.4% to €2bn (£1.7bn), with pre-tax profits in the period up from €64m (£55m) to €96m. However, group like-for-like revenue declined 2.1% after weeks lost to Covid-related store closures. The group's shares were priced at 40 zlotys (£7.5) when it floated, and were trading at more than 47 zlotys on Thursday.
