Mondelēz International has reduced plastic across Cadbury, Bournville and Toblerone selection boxes in a bid to become more sustainable. As part of the company’s broader ‘Pack Light and Pack Right’ packaging strategy, all UK and Ireland adult selection boxes will now use cardboard trays, resulting in a reduction of 33 tonnes less plastic used this Christmas. This move will contribute to its global target to eliminate 65,000 tonnes of packaging by the end of 2020. Following the recent 15% packaging reduction the company implemented across its Cadbury large share bags, this initiative is another step forward towards Mondelēz Interational’s vision of creating zero net waste packaging. It has already eliminated over 64,000 tonnes of packaging globally since 2013, made 100% of its paper-based packaging sustainably sourced, and is on track to reach its target to make all its packaging designed to be recyclable by 2025.
