A shop owner who has made a Christmas advert starring his two-year-old son wants it to encourage people to buy local. Hafod Hardware in Rhayader, Powys, has been making festive adverts for several years and this year's cost just £100 to produce. The advert sees Arthur setting up the shop along with members of his family. The store opened its doors in 1895 and Mr Jones has worked there for 10 years. More than two million people worldwide have viewed the film, and the phone has been ringing continuously with people keen to explain how much it touched them. Many have said the film captures the true spirit of Christmas more effectively than the multimillion-pound efforts that normally hit the headlines at this time of year. At a time when UK high streets are struggling, it is heartening that a simple film featuring a family hardware store in a small mid-Wales town (population: 2,000) can cause such as stir.
