Unilever’s male deodorant and shower brand Lynx has teamed up with Custom Accessories Europe Ltd (CAE) to launch a premium range of car air fresheners.Each one carries the Lynx logo for added stand-out and comes in some of the brand’s most popular scents, including: Africa; Dark Temptation; Ice Chilll; Black; and Gold. The launch of the car air fresheners will be supported by activity across online, PR and social media platforms to help maximise sales. Julie McCleave, global licensing director at Unilever UK & Ireland, commented: “Lynx is an iconic brand with fragrances loved by millions, so by partnering with CAE, who are experts in the car accessories category, we are delighted to bring consumers the fragrances they love in a new and exciting format.
