Monday, 22 April 2019

Made To Be Remade

Adidas is making history with the launch of its first 100% recyclable trainers. The Futurecraft.Loop is the sports brand’s first shoe that can be completely remade into another high performance running trainer. As part of their commitment to tackle plastic waste, adidas’ new trainers use only one material and no glue – making them really easy to recycle. Which is great news if you want to make your wardrobe more environmentally sustainable. t’s a simple concept. When you’ve got all the wear out of your trainers, you just return them to adidas where they are washed, ground to pellets and melted into material for components for a new pair of shoes, with zero waste and nothing thrown away. The shoe is rolling out as part of a global beta program with 200 leading creators from across the world’s major cities – the plan is to roll out the release more widely for spring 2021.