Consumers who find an egg sweet with a double yolk in a bag of Starmix will be in with a chance to win a UK family holiday. The campaign is running until 21 April and shoppers have until 31 May to claim their prize. Only 20 specially crafted packs contain the lucky double yolk egg which you need to discover to win the prizes. Claire James, trade marketing manager for Haribo, said: “’Hunt the Double Yolker’ is Haribo’s biggest ever seasonal campaign, developed to drive excitement and sales as we count down to the Easter occasion. “Hunt the Double Yolker complements our seasonal offering, which caters for those customers looking for a tasty alternative to chocolate and reinforces our association to traditional Easter hunting in a distinctly Haribo way.”
