Chocolate manufacturer, known for its Dairy Milk bar, will introduce ‘original’ plain flavor and a roasted almond one – and is the first of big companies to add a standard dark milk option to its range. Cadburys feel this choice of product reflects the growing demand for 'pure' chocolate bars. Made with more cocoa and less milk. The bar proved a success when it was trialed in Australia for a year and made $18m in its first year. For it's launch in the UK Cadbury's are ambitions for sales of around £10m by the end of its first full year as they plan to support the new bar with a £6m advertising campaign which includes PR & digital activity. The marketing manager of Cadbury said "A range of products and tastes are required to give consumers variety & choice, that is why we are expanding the range with a new type of chocolate bar". Would you buy it?
