Asda is to stock "the world's first" cheese Advent calendar this Christmas following a social media frenzy about the product. The So Wrong It's Nom calendar was the brainchild of food blogger Annem Hobson - will go on sale in stores across the UK from 9th November, priced at £8. It features 24 individually wrapped 20g pieces of cheese with a "cheesy" joke or serving suggestion behind each door. The idea gained traction last year when she shared images of her prototype online. The idea was so popular that 11,000 people registered an intention to buy within four days. The price was estimated to be between £20 and £25 when in development but through working with Norseland they got the price down to £8 to make it more affordable. The packaging allows one half to be torn off after the first 12 days of Christmas to maximise fridge space.
