Britvic is adding two new Robinsons products to its portfolio, including a cordial that has twice the amount of fruit than original Robinsons. Fruit Creations comes in nine fruit flavours including Mandarin & Lime and Fresh Pear & Blueberry. It contains no added sugar and falls under the threshold of the UK sugar tax, which is due to be implemented next year. Britvic said the range, which launches next month, is designed to appeal to adults "looking for more exciting flavour blends". At the same time, Britvic will launch Robinsons Cordials, which it describes as a "more sophisticated cordials range". The three flavours - Pressed Pear & Elderflower, Raspberry, Rhubarb & Orange Blossom and Crushed Lime & Mint – come packaged in 50cl glass bottles for a "premium look and feel", the company said. The launches will be supported by a GBP3m (US$4m) through-the-line campaign primarily focusing on Fruit Creations, Britvic said.
