If you can bottle it, it might make you a fortune. That is according to market research carried out by the world’s drinks industry. Beverage Marketing Corporation (BMC) says sales of bottled water outstripped sugary soft drinks in the US for the first time last year, while Zenith Global, a consulting firm, estimates that the global market has grown by 9 per cent annually in recent years and is now worth $147bn. It’s an increasingly crowded market, but an eye-poppingly lucrative one if you can get it right. Traditional beverages are losing ground to niche, healthier brands that communicate a story about purpose and function. After carrying out formal experimentation with various botanical scientists, he raised £2m worth of investment, which included £1m of his own money, and secured an exclusive deal with Harvey Nichols to sell his product - Rosemary Water. Retailing at £3.95 for a 750ml bottle, the water is made with rosemary extract and contains no sugar or preservatives.
