The Better Burger

Burgers used to be fast and cheap - the epitome of fast food. But now a different type of patty exported from the US is rapidly expanding across the globe. US burger chain Five Guys International, is "the complete fundamental change" that has taken place with people prepared to pay more and wait longer for a more upmarket burger.So called millennials, the generation that came of age after the 2008 financial crisis, are their core customers. The trend of diners wanting to know where their food comes from, how it was prepared, and the "story" behind it has also helped drive the better burger's rapid expansion. Nonetheless, it's a profitable market, worth some £3.3bn in the UK last year, according to market research firm Mintel.Making sure its overseas burgers taste the same as those in the US is important, he says. "Unless you have consistency there is no brand... you've got to have some confidence that the burger you have in Dubai and Paris is the same as the one you have in California and Miami," he says.

Better Burger

Rosemary Water

If you can bottle it, it might make you a fortune. That is according to market research carried out by the world’s drinks industry. Beverage Marketing Corporation (BMC) says sales of bottled water outstripped sugary soft drinks in the US for the first time last year, while Zenith Global, a consulting firm, estimates that the global market has grown by 9 per cent annually in recent years and is now worth $147bn. It’s an increasingly crowded market, but an eye-poppingly lucrative one if you can get it right. Traditional beverages are losing ground to niche, healthier brands that communicate a story about purpose and function. After carrying out formal experimentation with various botanical scientists, he raised £2m worth of investment, which included £1m of his own money, and secured an exclusive deal with Harvey Nichols to sell his product - Rosemary Water. Retailing at £3.95 for a 750ml bottle, the water is made with rosemary extract and contains no sugar or preservatives.

Rosemary Water

Museum of Failure

Don't let the name fool you — Samuel West's "Museum of Failure" is an act of celebration. On June 7, West, a collector and self-described innovation researcher, debuted 51 failed products in a museum exhibition in the Swedish city of Helsingborg, all in the name of honoring the creative process. Visitors will get reacquainted with familiar names like Betamax and Blockbuster, and perhaps meet lesser-known flops — Twitter Peek, anyone? — all of which West has been collecting for the past year. "Even the biggest baddest most competent companies fail," West tells Business Insider. "The trick is to create an organizational culture that accepts failure so that you can fail small ... rather than failing big."
Museum of Failure