This year, Aon, Adidas and Aviva are supporting the campaign by joining a newly formed coalition called TeamPride. TeamPride will bring together organisations from different sectors to work together and with Stonewall to create inclusive and equal environments in sports of all levels for lesbian, gay, bisexual and trans people. The return of "Rainbow laces" follows new ICM research for Stonewall which says that 18- to 24-year-olds are twice as likely to agree that it is acceptable to make homophobic remarks (21%), compared to 11% overall.Ruth Hunt, the chief executive of Stonewall, said: "We’re pleased that such powerful organisations have stepped up and given their support to our 'Rainbow laces' campaign, and now we urge more organisations to become part of our team. You can buy a pair of laces to support TeamPride for only £2.99.
