Coca-Cola is building on the success of its 'Share a Coke' campaign by stamping the lyrics from popular songs on its packaging. Imploring fans to 'Share a Coke and a Song', lines from a host of tracks such as Queen's 'We Are the Champions' and 'Style' by Taylor Swift will adorn the brand's bottles and cans. An additional mobile element of the push will see Coke team up with music identification app Shazam to scan the specially-marked bottles and in-store signage. Users will then be invited to record a short 'lip-sync' video that can be shared across social using the #ShareACoke hashtag. Coke's 2013 'Share a Coke' project saw it replace it's traditional packaging with 150 of the UK's most popular names, shifting more than 150m personalised bottles and generating over 998m impressions on Twitter. Coca-Cola recently hinted that it will phase out the colours associated with its four product variants as it looks to adopt a 'one brand' policy.
