Unilever is launching the Mighty Marmite on-pack promotion to give away superhero-themed egg cups in the run-up to Easter. Running from 7th March, the marketing push - to encourage shoppers to consider the savoury spread as a breakfast option will see 'Marmighty' emblazoned across the front of cars, along with information about the giveaway and how customers can redeem their free egg cup. "We're excited to be launching our superhero Marmighty egg cups and we're confident these will help us communicate how Marmite, which is rich in B vitamins, is a hearty breakfast spread that is guaranteed to give your breakfast some 'oomph' said assistant brand manager Philippa Atkinson.
