An increasing number of British customers prefer shopping online rather than going to a high street shop, according to a study. As much as 90 per cent of people said they did at least some of their shopping online, with nearly 70 per cent citing excessive crowds as being the main drawback to shopping in stores, according to a survey of 2,000 people by Approved Index. "Avoiding the crowds definitely seems to be the biggest component in the rise of online shopping at Christmas time. However, we have noticed that there are many factors playing into the trend, such as exclusive online discount codes and the convenience of home delivery," said Bobbi Brant, brand manager at Approved Index.
