The Israeli health ministry has ruled that Heinz tomato ketchup must now be sold as "tomato seasoning" there.Rival ketchup maker Osem, the top selling brand in Israel, had said the Heinz product did not have sufficient tomato content to be called ketchup. In January Osem said it had Heinz ketchup tested and found it contained 21% tomato concentrate. Israel requires ketchup to have 41% tomato concentrate. The same issues have come up with Chocolate in the past due to laws that milk chocolate in the EU must contain 30% cocoa, whereas in the US it need only contain 10%.
