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Sunday, 27 September 2015
Brand Bond
Heineken is kicking off the 17th year of partnering with the world’s most famous spy, James Bond. In anticipation of the Nov. 6 U.S. release of the latest Bond film, “Spectre,” the beer brand is planning a slew of tie-ins and promotions. The campaign is the brand’s “most innovative ever,” says Ralph Rijks, Heineken USA senior vice president of marketing, and is the brand’s largest global marketing platform of 2015. Along with the film integration of James Bond enjoying his go-to beer, a new TV commercial, limited edition bottles and a movie ticket contest are launching. In November, the world’s first selfie from space, nicknamed the “Spyfie,” will also be commissioned. Click the link to check the advert which is part of the brands £64m campaign.
Lacemups
A dad has created a clever device that helps children learn how to tie their laces. The device, called Lace’mups, helps youngsters to hold the different parts of the laces while they tie them and then it simply slips off the shoe, leaving the laces bound tightly. Ben Drury, of Whitley Bay North Tyneside, developed the product after becoming increasingly frustrated trying to help his daughter Isabel tie up her new sports trainers numerous times. The dad-of-three said: “At the time I thought someone must have invented something that helps. But after a search on Google, it turned out no-one had, so I thought I’d give it a try.” The product has now gone into production and over the last 12 months, they have refined the design and gone through the strict process of European safety testing getting it ready to sell.
The Business of Rugby
The rugby world cup is finally here, teams from all over the world will gather in the UK, to compete on the biggest stage in rugby. But how will this impact businesses in the UK?.... Major sporting event like the RWC have huge economic value, with millions of supporters expected to visit the UK over the coming weeks, many businesses have an opportunity to capitalise on this major event. It is estimated that the RWC will generate £2.2billion of output into the UK economy which will result in £982 million of value added to national GDP. More international visitors are expected than any other Rugby World Cup in history, there has been £85 million invested in infrastructure, 41,000 jobs to be supported around the country and the economic benefit will be shared around 11 host cities.
Sunday, 20 September 2015
Poundland Merger with 99p Stores
The UK competition regulator has granted permission for discount retailer Poundland to acquire its biggest rival, 99p Stores. The Competition and Markets Authority (CMA) said that the £55m merger would not cause a "substantial lessening of competition". It said customers would not face a "reduction in choice, value or quality of service as a result of the merger". The CMA's ruling was provisionally published in August. Both Poundland and 99p Stores sell fast-moving general merchandise, normally for a fixed single price. The CMA believes supermarket chains and other discounters, such as Poundworld, will counterbalance any effect caused by the merger. Poundland said it would now complete the takeover of its rival, announced in February, by the end of the month.It plans to create a network of 800 shops.
Newcastle International Business Park
Agents have been appointed to a £100m business park development set to create more than 2,500 jobs. UK Land Estates and Newcastle International Airport have outline planning permission for Newcastle International Business Park, a prospective development set in 50 acres of development land which will provide more than one million square feet of business space. A new website has been launched to highlight the park’s potential offering, giving potential tenants a first look at how it will look in a series of CGIs. Once completed, the whole development will incorporate offices, industrial and hanger accommodation, alongside the existing airport and freight accommodation and office facilities.
Lidl Higher Wage
Lidl has said it will become the first UK supermarket to implement the minimum wage as recommended by the Living Wage Foundation. From October, Lidl UK employees will earn a minimum of £8.20 an hour across England, Scotland and Wales, and £9.35 an hour in London, the supermarket said. The Foundation will announce a change in its recommended rates in November. The rate is different from the National Living Wage as set out in the Budget. Lidl said that if the Living Wage Foundation raised its recommended rate in its annual announcement in November, Lidl would adjust its minimum wage accordingly. Currently, Lidl pays its staff a minimum of £7.30 an hour and £8.03 an hour inside London. The Living Wage Foundation's current recommended minimal hourly rate is £7.85, and £9.15 inside London.
Friday, 11 September 2015
Morrisons Shuts Up Shops
Supermarket chain Morrisons is to close 11 stores with the potential loss of 900 jobs as part of plans to transform the company's fortunes. It also reported a 47% drop in half-year pre-tax profit to £126m. Chief executive David Potts, who started in March, said he regretted the proposed closure of the 11 stores. On Wednesday the retailer said it was selling 140 loss-making "M" local convenience stores for about £25m. The shops will be rebranded as "My Local". The 2,300 staff will be kept on, with an extra 200 jobs to be created by reopening 10 shops that are currently closed. This forms part of the company's £1bn cost saving programme, as it now tries to concentrate on its core supermarket business.
Queen Flakes
Kellogg's has marked Queen Elizabeth II's record-breaking reign with a creation of what it reckons is the world's poshest cereal: Queen Flakes. The limited edition concotion is on sale exclusively at Manchester's Black Milk Cereal Dive at £6.30 a bowl. The cereal is made up of HRH's favourite cereals Kellogg's Corn Flakes and Special K which have been decorated with gold leaf. They have also incorporated macadamia nuts and edible jelly diamonds and pearls. Kelloggs wanted to pay tribute to the Queen on her spectacular reign as they are an official supplier to the palace.
Talking Vending Machines
MK Taxi Company is one of the first Japanese employers to install a vending machine that can be programmed to talk in different Japanese dialects. Drivers using the machine are greeted by a number of different phrases in the voice of President Aoki, including “Drive safe without any accident” and “Groom yourself well and smile”. A Japanese beverage maker called Dydo Drinco is behind the machines, which can be programmed to give a message when someone inserts money. Dydo Drinco came up with the idea to foster better communication in the workplace, the Japan Times reports.
Sunday, 6 September 2015
Dyson Clean Up In China
Engineering group Dyson has reported record profits in 2014, driven by demand in Asia and a strong performance of its new technology. The company, which made its name manufacturing distinctive bag-less vacuum cleaners, said profits were up 13% to £367m. It now sells 90% of its products outside the UK with a turnover rising to nearly £1.4b. Dyson said it had doubled the size of its business in China. It has a strong presence in other Asian markets, such as Japan and also showed strong sales in Europe. Sir James said "We spent an additional 40% on research and development last year and now spend £3m a week as we develop expertise in entirely new areas."
Heinz Tomato Seasoning
The Israeli health ministry has ruled that Heinz tomato ketchup must now be sold as "tomato seasoning" there.Rival ketchup maker Osem, the top selling brand in Israel, had said the Heinz product did not have sufficient tomato content to be called ketchup. In January Osem said it had Heinz ketchup tested and found it contained 21% tomato concentrate. Israel requires ketchup to have 41% tomato concentrate. The same issues have come up with Chocolate in the past due to laws that milk chocolate in the EU must contain 30% cocoa, whereas in the US it need only contain 10%.
Money Can't Buy Happiness
Markus Persson – the Swedish inventor of the ridiculously popular Minecraft computer game – last week announced that, despite having sold his creation for £1.2bn, he was not happy. In one tweet, Mr Persson wrote: "The problem with getting everything is you run out of reasons to keep trying, and human interaction becomes impossible due to imbalance." So does wealth and money always buy happiness?
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