Irn Bru's brand has been extended into the ice cream market with an Irn Bru ice cream rippled with Irn Bru and covered in an Irn Bru shell. They have described the ice lolly as the "ultimate flavour hit for fans" using the same secret ingredients included in the carbonated drink. Head of Marketing said they had listened to their customers and worked hard to get it right with taste testers giving it full marks.
