A shipment of Marmite & Irn Bru bound for British food stores in Canada has been seized by local customs officials in a crackdown on banned additives. Lucozade, Bovril and Penguin bars were also seized as they all fall foul of the countries food laws. This has lead to Irn Bru developing a new formula which does not contain the banned Ponceau 4R food colouring to be sold in Canada.