Toffee Crisp & Blue Riband No Longer Chocolate

 

Nestlé has sparked debate among chocolate lovers by reformulating two iconic treats — Toffee Crisp and Blue Riband — so they no longer qualify as “milk chocolate” under UK food regulations. Rising cocoa prices have driven the change, with the company replacing some cocoa mass with vegetable fats to keep costs under control. As a result, the bars now feature a “milk‑chocolate flavour coating” rather than genuine milk chocolate, a subtle but legally significant distinction. While Nestlé insists the taste remains virtually unchanged thanks to extensive sensory testing, the move highlights a growing trend in the confectionery industry: balancing affordability with authenticity. For consumers, this raises questions about transparency and whether beloved brands can maintain trust when recipes evolve behind the scenes. It’s a reminder that even heritage products aren’t immune to economic pressures — and that what’s on the label really matters.

BBQ - Should Toffee Crisp increase the price rather than reduce the quantity of cocoa?

Toffee Crisp

Prada buys Versace

 

In one of the most significant deals in recent luxury history, Italian fashion giant Prada Group has officially completed the acquisition of Milanese rival Versace from its former US-based parent company, Capri Holdings. The price tag, reported to be around $1.375 billion (€1.25 billion), represents a substantial discount compared to the $2 billion Capri Holdings originally paid for the brand in 2018. The "discount" reflects Versace's mixed performance under the previous ownership, which struggled to position the brand’s high-octane glamour in an era increasingly favouring "quiet luxury."This strategic move is less about merging aesthetics—the minimalist "ugly chic" of Prada versus the maximalist, sexy silhouettes of Versace—and more about creating a powerful, unified Italian luxury conglomerate to challenge French giants LVMH and Kering. The deal brings Versace back under Italian ownership and control, with Prada's heir, Lorenzo Bertelli, stepping in as Executive Chairman. The immediate focus will be on leveraging the strength of Prada’s famed Italian manufacturing supply chain, injecting vital investment, and tapping into the "significant untapped growth potential" of the globally recognized Versace name.

BBQ - What might be a potential drawback or challenge for this takeover? 

Luxury Takeover

Netflix set to buy Warner Bros

 

Netflix has agreed to buy the film and streaming businesses of Warner Bros Discovery for $72bn (£54bn) in a major Hollywood deal. The streaming giant emerged as the top bidder for Warner Bros ahead of rivals Comcast and Paramount Skydance after a drawn-out battle. Warner Bros owns franchises including Harry Potter and Game of Thrones, and the streaming service HBO Max. The takeover is set to lead to a radical reshaping of the US film and media industry, but analysts have warned that it could face resistance from competition authorities. Netflix will complete the takeover after Warner Bros finalises its previously announced plans to separate its streaming and studios division from its global networks division into two publicly traded companies next year. Tom Harrington, head of television at Enders Analysis, said it was hard to gauge whether the deal would win regulatory approval, but if it went through it would have a massive impact on cinema. Mr Harrington said there was likely to be "big reductions" in television and film output from a merged entity, which would lead to resistance to the move from parts of Hollywood and relevant unions. David Zaslav, president and chief executive of Warner Bros, added the agreement would combine "two of the greatest storytelling companies in the world". The acquisition of Warner Bros is expected to enable Netflix to expand its studio production capacity and increase its investment in original content.

BBQ - Do you think this potential move will be good for consumers?

Netflix Takeover

Misleading Green Claims

The Advertising Standards Authority (ASA) has banned ads from major fashion brands Nike, Superdry, and Lacoste for making misleading claims about their environmental sustainability. The rulings were made because the paid-for Google ads used terms like "sustainable," "sustainable materials," or "sustainable style" without providing the high level of clear, substantiated evidence required under the UK's advertising code. The ASA determined that without qualification, these absolute claims were ambiguous and risked misleading consumers who are increasingly looking to make greener purchasing choices. This decision, part of a wider industry crackdown on greenwashing, sends a strong message that broad, unproven environmental statements must be avoided, and brands must now ensure the basis of all future sustainability claims is explicit and verifiable. Nike for example used the phrase 'Serve An Ace With Nike Sustainable Materials' with a recent promotion on tennis polo shirts but the brand did not clarify what made the materials sustainable.

BBQ - Why is it important that a brand needs to substantiate these sustainability claims?

Sustainability

 

The Milkshake Tax

 

The UK government has confirmed plans to extend the Soft Drinks Industry Levy—better known as the sugar tax—to include milkshakes, flavoured milks, and sweetened coffee drinks. Until now, these products were exempt because of their calcium content, but ministers say the exemption no longer makes sense. From 2028, any pre-packaged milk-based drink with more than 4.5g of sugar per 100ml will be taxed. Drinks like Yazoo, Frijj, and Starbucks bottled lattes are among those set to be affected. The levy aims to tackle childhood obesity, which costs the NHS billions each year, and encourage manufacturers to reduce sugar content—just as they did when the original tax launched in 2018. The government argues the move could cut millions of calories from the national diet and raise up to £100 million annually. Critics, however, call it a “stealth tax” that will push up prices during a cost-of-living crisis. Industry groups warn that reformulation will be expensive and question whether the measure will make a real difference to health outcomes. So, will this tax change behaviour—or just make milkshakes a luxury?

BBQ - Do you think taxes on sugary drinks are an effective way to improve public health? What other strategies could the government use to tackle obesity? What might be the reaction of a the businesses like Yazoo?

Milkshake Tax

Bag Black Friday Loo Roll

 

When most people think of Black Friday, they picture queues for TVs, laptops, and the latest gadgets. But this year, consumer experts say the best bargains might be hiding in the bathroom aisle. According to research by Which?, some of the biggest genuine discounts are on everyday essentials like quilted toilet roll and cleaning products. While flashy tech deals often turn out to be less impressive than advertised, household staples are seeing real price drops.  One quirky tip doing the rounds: buy loo roll and keep the receipt. Why? Some retailers are offering cashback or loyalty bonuses on bulk purchases, meaning you could save even more later. With prices for premium brands like Andrex and Cushelle slashed by up to 40%, stocking up now could be a smart move for families looking to cut costs. Experts warn that many Black Friday deals are marketing tricks—prices inflated before the sale to make discounts look bigger. But when it comes to essentials, the savings are genuine. So, while everyone else is chasing TVs, you might just win Black Friday by filling your cupboard with toilet paper.Shoppers often hold off buying items hoping they'll be cheaper down the line. It turned out that none of the 175 products tracked by Which? were at their cheapest price of the year on the day of Black Friday itself.

BBQ - Why do retailers use psychological tactics like ‘limited-time offers’ during sales events? Do these strategies benefit consumers or businesses more?

Black Friday

Nice To Each Other? Olivia Dean Teaches Ticketmaster a Lesson

 British singer Olivia Dean has scored a major victory for music fans after taking on ticketing giants Ticketmaster and AXS. The issue? Sky-high resale prices for her North American tour tickets—some were listed at 14 times their original face value. Dean called the practice “exploitative” and “vile,” arguing that live music should be affordable and accessible. After her public criticism, Ticketmaster announced it would cap future resale prices at face value for her tour and refund fans who paid inflated prices. This move comes as the UK government plans to make it illegal to resell tickets above their original cost—a change supported by major artists like Coldplay and Dua Lipa. Dean’s stand highlights growing pressure on the live music industry to tackle ticket scalping and ensure fairness for fans.Her success has sparked debate: if a rising star can push for change, why haven’t bigger names done the same?

Olivia Dean argued that live music should be accessible for all. Do you think businesses have a responsibility to make entertainment affordable, or should market forces decide prices?

Olivia Dean 

Business Brace For Budget 2025

Business leaders face a nervous final few days before the chancellor's second Budget, having borne the brunt of a brutal set of tax hikes this time last year. Firms are still reeling from those: the £25bn National Insurance increase and an inflation-busting rise in the minimum wage. Confidence in boardrooms has grown increasingly fragile as the Budget nears. Almost all measures of sentiment among chief executives and finance bosses in the last six months have shown alarm bells ringing. Business rates are a bug-bear. Many firms have seen their bills almost double, after a pandemic-era discount of 75% for retail, hospitality and leisure businesses was cut to 40% last year. According to a recent survey by Barclays, 55% of business leaders say they are delaying investment decisions until they have seen the Budget. But 43% say they expect to increase investment after it, a sign of possible pent-up optimism. But confidence is still very fragile. The chancellor will need to handle with care.

BBQ - What would a Business want from the budget this year?

Budget 2025

UK Youth Unemployment Hitting JD Sports Sales

Unemployment among young people in the UK is hitting sales growth and profits at JD Sports, the owner of the trainer and sportwear chain has said, amid warnings about the high number of under-25s not in work, education or training. The UK was the worst-performing market for JD Group, which also owns Blacks, Go Outdoors and a number of US and European sports chains. Régis Schultz, the chief executive, said JD was experiencing “pressures on our core customer demographic, including rising unemployment levels, as well as near-term volatility around consumer sentiment”. His comments came as official figures on Thursday showed the number of 16- to 24-year-olds who are not in education, employment or training (Neet) remains stubbornly close to the highest level in a decade. The squeeze on spare cash for young people contributed to a 3.3% slide in sales at established JD Group stores in the three months to 1 November. Sales were also down in the US and EU – by 1.7% and 1.1% respectively – amid similar pressures as well as a lack of new product launches to draw in shoppers and the slowdown in the trend for women’s vintage trainers. D said annual profits would now be at the lower end of expectations, at about £853m, compared with a once-hoped-for £1bn. 

BBQ - How blame can JD Sports put on the external pressures of youth unemployment? Do they need a new strategy?

JD Sports

Christmas Cheer & Business Blues

Newcastle’s festive market is back—but not everyone’s feeling the Christmas spirit. Local traders say the wooden chalets lining Nelson Street and Old Eldon Square are blocking shopfronts and hitting sales hard. Priory Press, a coffee shop on Nelson Street, claims it lost 70% of its trade the day stalls appeared outside its door. To make matters worse, one of those huts was selling coffee. “We were told there’d be no food or drink stalls on our street,” said owner Liam Douglas. “Then a rival coffee shop popped up right in front of us.” Fashion store Friday Vintage says vans and machinery setting up the Christmas Village have blocked its entrance and even knocked over signs. “Last year an excavator was hanging over my steps while customers were inside,” said owner Laura Jackson. “It’s unsafe and unnecessary.” Newcastle City Council and NE1 insist the market boosts the city economy—last year’s event brought in £96 million—and say they’re working with affected businesses. The rival coffee stall has now been moved, and Priory Press has been offered a hut to trade from.

BBQ - Should festive markets take priority over year-round businesses? 

Newcastle Christmas Markets

iPhone Pocket

 

Apple has unveiled its latest accessory, the iPhone Pocket, a limited-edition carrying case priced at £219.95, and the internet is having a field day. Designed in collaboration with Japanese fashion house Issey Miyake, the minimalist bag comes in vibrant colors and two strap lengths, but its sock-like appearance and lack of security features have drawn widespread criticism. Social media users mocked the product as “$230 for a cut-up sock,” while tech influencer Marques Brownlee called it a “litmus test” for Apple fans who buy anything the brand releases. Apple defends the price as a reflection of branding, exclusivity, and design heritage, positioning the accessory as a luxury fashion item rather than a practical case. This controversy highlights the tension between brand loyalty and perceived value, raising questions about how far consumers will go for status-driven purchases.

BBQ - Apple’s iPhone Pocket is priced far higher than similar accessories. Explain one reason why a business might use premium pricing for a product.

iPhone Pocket

The Steam Machine

 

PC gaming giant Valve, best known for its Steam platform, has announced the Steam Machine, a compact console designed to bring PC-quality gaming to the living room and rival the likes of Xbox Series X and PlayStation 5. Launching in early 2026, the six-inch cube runs on SteamOS, powered by AMD’s Zen 4 CPU and RDNA 3 GPU, promising 4K gaming at 60 FPS and whisper-quiet cooling. Unlike traditional consoles, the Steam Machine doubles as a fully functional PC, offering expandable storage and compatibility with most Steam titles. Valve also revealed a new Steam Controller and the Steam Frame VR headset, signaling a major push into both console and virtual reality markets. Pricing remains unconfirmed, but analysts expect it to compete at the premium end of the console spectrum. This bold move positions Valve as a serious contender in a market long dominated by Sony and Microsoft.

BBQ - Valve is entering a market dominated by established competitors like Sony and Microsoft. Explain one risk of launching a new product in a highly competitive market.

Steam Machine

Skims Hits $5bn Valuation

Kim Kardashian’s shapewear brand Skims has reached a staggering $5 billion valuation after raising $225 million in new funding, making it one of the most successful celebrity-backed businesses in recent years. Launched in 2019 as an online-only shapewear company, Skims has rapidly grown into a global lifestyle brand offering loungewear, menswear, and beauty products, with annual sales expected to exceed $1 billion. The company is now investing heavily in physical retail stores to strengthen its presence beyond e-commerce, alongside high-profile collaborations such as NikeSkims, which position it in the competitive athleisure market. Kardashian’s personal influence, savvy marketing, and strategic diversification have been key drivers of this growth, showing how strong branding and innovation can transform a niche product into a global powerhouse.

BBQ - Explain one reason why Skims might choose to open physical stores after starting as an online-only brand.

SKIMS

Worlds First $5 Trillion Business

 

Nvidia has made history again, becoming the first company in the world to reach a staggering $5 trillion (£3.8 trillion) market valuation. This monumental milestone, achieved in late October 2025, solidifies the chipmaker's position at the absolute epicenter of the global Artificial Intelligence (AI) revolution. The company's Graphics Processing Units (GPUs), initially designed for video games, are now the "new oil" for the tech ecosystem, powering everything from ChatGPT's generative models to massive corporate data centers. This rapid growth—reaching $5 trillion just months after hitting the $4 trillion mark—is fueled by Nvidia's near-monopoly, holding an estimated 80% market share in the critical AI accelerator market. Despite growing challenges from rivals like AMD and major customers like Microsoft developing their own chips, CEO Jensen Huang's strategy of pairing cutting-edge hardware (like the Blackwell chip) with its powerful CUDA software ecosystem has created a competitive barrier that is nearly impossible to breach. For investors, the question is now less about if the company will grow, but rather how its massive valuation will be sustained amidst geopolitical risks and increasing market competition.

BBQ - Explain two potential business risks that could threaten Nvidia's ability to maintain its dominant market position and high market value.

Nvidia

France vs Shein

The world's fashion capital just became the latest battleground in the war against ultra-fast fashion. On the same day Shein opened its first permanent physical store inside a historic Paris department store, the French government announced it was initiating proceedings to suspend the company's entire online platform in the country. The official catalyst for the suspension was the discovery of illegal weapons and highly controversial, childlike sex dolls listed on Shein's third-party marketplace, which authorities stated were in violation of French law. This sudden escalation compounds the existing fury from French politicians, luxury brands, and environmental groups who have long targeted Shein over its alleged poor labour practices and massive environmental footprint. The juxtaposition of excited shoppers queuing to enter the new store while police patrolled outside amidst anti-Shein protestors highlights a powerful consumer dilemma: the allure of incredibly low prices versus the growing awareness of the ethical and legal costs associated with ultra-fast e-commerce giants. For France, this move is not just a consumer protection measure; it’s a strong declaration in defense of the values, quality, and domestic retail sector of the nation's treasured fashion industry.

BBQ - To what extent should the ethical obligations of a global retailer like Shein take priority over its objective to maximise profit?

France vs Shein

Holidays AI Coming

Coca-Cola's decision to embrace generative AI for its recent Christmas advertisement has ignited a spirited debate across the internet, showcasing the tension between technological innovation and cherished holiday tradition. The campaign, which reimagines the brand's iconic "Holidays Are Coming" truck parade with entirely AI-generated visuals—sometimes featuring animals instead of people—is a bold move to modernize its festive storytelling. While some praise the company for pushing creative boundaries and demonstrating the speed and visual sophistication of AI tools, others have criticized the ad as "soulless," "creepy," and lacking the authentic human warmth that made the original campaigns so beloved. Despite mixed public reception, the beverage giant is clearly committed to exploring this new medium, signaling that AI-driven content is likely to become an enduring part of large-scale advertising, even for the most nostalgic of brands.

BBQ - To what extent is this reliance on AI a sustainable and beneficial marketing strategy for a global brand like Coca-Cola?

Holidays Are Coming

Penguin & Club Downgraded

 

The classic British lunchbox favourites, Penguin and Club biscuits, have been officially downgraded from "chocolate" to "chocolate flavour" due to a quiet reformulation driven by a global cocoa crisis. The manufacturer, Pladis, reduced the cocoa solids content in the coating below the legal UK minimum of 20% to offset record-high cocoa futures prices—which recently soared to over $11,000 per tonne following poor harvests in West Africa caused by climate change. To replace the cocoa fat, the company increased the use of cheaper vegetable fats like palm and shea oils. This cost-cutting move has had immediate brand consequences, forcing the retirement of the iconic Club slogan, "If you like a lot of chocolate on your biscuit, join our Club," in favour of a less memorable alternative, sparking a considerable social media backlash from consumers who feel they are receiving an inferior product. This trend highlights the increasing cost pressures on confectioners, making real chocolate a growing luxury.

 BBQ - What is the potential impact of this strategy on the company's profitability and brand image?

Penguin & Club

Screen Time Is Our Competition

 

Merlin Entertainments CEO Fiona Eastwood declared that the global theme park giant's most significant competitor is not a rival attraction, but rather "screens at home"—namely the pervasive use of phones and gaming devices by children. Eastwood highlighted that parents increasingly view the home as a "battleground" for screen time, positioning Merlin's UK attractions, such as Alton Towers and Legoland, as the "perfect antidote" by providing essential family escapism and tangible, real-life experiences. To encourage attendance despite cost-of-living pressures and declining consumer confidence, Merlin is leaning heavily on powerful brand partnerships with beloved IPs like Lego, Peppa Pig, and Minecraft, alongside the growing importance of seasonal events, noting that Halloween now rivals the summer season in driving profits at some of its parks. Eastwood also noted that seasonal events, particularly Halloween, are now essential revenue drivers, with the spooky season's profitability now rivaling summer at some parks like Thorpe Park. Finally, in addressing industry struggles like a recent credit rating downgrade and the end of post-COVID "revenge spending," Eastwood used the platform to call on the government, in her capacity as a UK Hospitality board member, for a necessary reduction in VAT on the Tourism and Leisure sector, alongside easing "red tape" on planning reforms to ensure the industry's continued economic growth.

BBQ - Outline two reasons why the "screen time at home" would be considered an example of indirect competition for Merlin Entertainments.

Merlin Entertainments

Pizza Hut to Close 68 Restaurants

 

The announcement that Pizza Hut is set to close 68 of its UK restaurants is a significant development in the casual dining sector, representing a substantial restructuring after the company behind its dine-in venues fell into administration. This challenging environment is not only a result of general economic pressures like rising operating costs (energy bills, labour, and ingredients) but also a major shift in consumer preferences, notably the rise of the high-end pizza market. The emergence of artisan pizzerias and chains like Franco Manca and Pizza Pilgrims, which focus on Neapolitan-style pizza, high-quality, authentic ingredients, and a fresher, more modern aesthetic, has significantly taken market share from legacy brands. Pizza Hut's traditional, family-style dine-in model, famous for its salad bar and deep-pan crusts, often appears outdated compared to these gourmet competitors. Diners are increasingly willing to pay a premium for perceived quality and authenticity, squeezing the mid-market where Pizza Hut resides.

BBQ - Analyse the potential reasons why Pizza Hut has decided to close a significant number of its UK restaurants.

Pizza Hut Closures

Singles Day Starts Early

China's largest annual online shopping event, traditionally Singles' Day (November 11), was intentionally launched a record five weeks early—starting in early-to-mid October—by major e-commerce platforms like Alibaba and JD.com. This aggressive early start is a direct response to the Chinese economy's persistent challenge of flagging consumer spending and low confidence, particularly following a weak retail performance during the Golden Week national holiday. The extended season, which transforms the event from a one-day frenzy into a month-long marathon of discounts, is designed to smooth out logistics, ease delivery bottlenecks, and leverage government stimulus aimed at boosting consumption. Platforms are heavily promoting government-backed trade-in programs for durable goods like consumer electronics and home appliances by stacking their own subsidies on top of national discounts. Chinese consumers have adopted more cautious spending habits since the Covid-19 pandemic, this spending crunch has hit high-end retailers especially hard. Fashion brands like Louis Vuitton and Burberry reported a drop in sales in recent months in China, which accounts for around a third of global luxury sales.

BBQ - Why does a spending crunch impact luxury brands the most?

Singles Day

Customers Sue Squeaky On Shoe

The Swiss athletic footwear company, On, is facing a major class-action lawsuit in the US over an alleged defect in its premium-priced CloudTec running and lifestyle shoes. The complaint, led by two consumers who bought models like the Cloudmonster and Cloud 5, alleges that the signature hollow-pod sole design causes the shoes to produce a "loud, embarrassing, and difficult-to-stop squeaking sound" with every step. The lawsuit asserts that this noise, often caused by friction or trapped moisture within the sole's air pockets, renders the shoes—which retail for over £150—unfit for their ordinary purpose. The plaintiffs accuse On of deceptive marketing and fraudulent business practices by knowing about this widespread problem (as evidenced by numerous online complaints and "DIY fixes") but failing to warn buyers, refusing to remedy the issue, and excluding the "squeaking defect" from their warranty coverage. The lawsuit is seeking over $5 million in damages and demands that On be required to fix or replace the defective shoes and warn future customers. The complaint argues that no reasonable consumer would pay the premium price for the shoes knowing they would be so noisy and unusable in public.

BBQ - Is the customer always right? What do you think On should do?

Squeaky Shoes

Lamborghini Swerves Electric Future

Lamborghini is reportedly stepping back from an immediate all-electric future, pushing back the launch of its first fully electric vehicle, the Lanzador, and potentially changing it from a Battery Electric Vehicle (BEV) to a Plug-in Hybrid (PHEV) for its expected 2029 arrival. Citing cooling demand for high-end electric sports cars globally, CEO Stephan Winkelmann stated the market is not yet ready for a fully electric model in their segment, as customers continue to prioritize the emotional experience of a traditional engine. Instead, the brand is doubling down on high-performance plug-in hybrids, exemplified by models like the Revuelto, Temerario, and the Urus SE, while also championing the development of synthetic e-fuels. Lamborghini views these carbon-neutral fuels as a potential "savior" for the internal combustion engine, allowing their iconic V8 and V12 motors to remain in production as long as regulations permit, thereby preserving the visceral sound and feel that defines the brand. Mr Winkelmann insisted the business was socially responsible, but added that as a low-volume manufacturer, its actions would have a limited impact on the environment.

BBQ - Explain two reasons why a luxury car manufacturer like Lamborghini might delay its plans for a fully electric vehicle (EV) launch

Lamborghini

Christmas 2025 Top Toys Predicted

In a surprising shift for 2025, the biggest buzz in the toy world is moving away from complex, high-tech gadgets and returning to simple, tactile joy. According to leading retailers like Hamleys, the expected number one craze this Christmas is the charmingly low-tech Ty Bouncers which start at around £7. This forecast comes after months of rigorous trend analysis and panel testing by Hamleys' expert buyers and children's focus groups. These fluffy, bouncy spheres—from cartoon cats to movie characters—are touted as the perfect "sensory break from digital overload," offering uncomplicated, physical fun that appeals to all ages. Alongside this trend, novelty food-themed toys are also seeing a major revival, proving that sometimes, the best gifts are the ones that are silly, soft, and don't require a Wi-Fi connection. Get ready for a Christmas defined by bounce, fuzz, and pure, old-fashioned play!

BBQ - Why is it important for toy retails to understand the trends for Christmas 2025 so early?

Top Toys

John Lewis Building Flats

 

The John Lewis Partnership (JLP) has received unanimous approval from Reading Borough Council for its £70 million plan to build 170 rental apartments in the town centre. This project, which will see the demolition of a former JLP warehouse on Mill Lane, marks a major step in the company's new strategy to diversify its revenue by entering the "build-to-rent" housing market as a landlord. The development will offer a mix of one, two, and three-bedroom energy-efficient flats, with 16% designated as affordable housing (though this is below the council's target). By regenerating an underused brownfield site and promising high-quality design, communal amenity spaces (like a gym and co-working area), and a long-term commitment to the community, JLP aims to leverage the trust associated with its retail brand to provide much-needed, high-standard rental accommodation.

 BBQ - Explain a reason why a large retail business might choose to diversify its operations by moving into a completely different market, such as property and housing.

John Lewis Homes

Tesla Shares Fall

Hopes for a significant boost to Tesla's stock price were dashed this week as the much-anticipated rollout of its "lower-cost" models failed to impress investors. Despite CEO Elon Musk's assurances of increased affordability and wider market appeal, the company's shares experienced a noticeable dip following the unveiling, leaving many analysts questioning the immediate future of the electric vehicle giant. While the new models are indeed priced lower than their premium counterparts, the term "lower-cost" seems to be a relative one, with the price point still remaining a significant hurdle for many mass-market consumers - the new Model 3 Standard starts at $36,990 and the Model Y Standard at $39,990. Furthermore, critics point to a perceived lack of groundbreaking innovation in these new vehicles, suggesting they don't offer enough to differentiate them from increasingly competitive rivals in the EV space, underscoring the challenge for Tesla in balancing high-growth expectations with mass-market accessibility and profitability.

BBQ - Explain how the disappointment with the new Tesla Model 3 and Model Y could negatively affect two other elements of the marketing mix (Promotion and Place) for Tesla.

Tesla Shares Fall

 

Black History Month

Black History Month is a time to honour the achievements of Black individuals across all sectors, and the world of business is no exception. From historical trailblazers like Madam C.J. Walker to modern UK innovators such as Sharmadean Reid and Jamal Edwards, Black entrepreneurs have consistently driven change through creativity, resilience, and a deep understanding of their communities. Their ventures have not only created economic opportunities but also challenged stereotypes and inspired future generations. Despite facing barriers such as limited access to funding and underrepresentation, Black business leaders continue to thrive by embracing digital platforms, building strong brands, and leading with purpose. Their stories offer valuable lessons in innovation, adaptability, and social impact—key themes for any aspiring entrepreneur or business student. Supporting and learning from Black-owned businesses is not just a celebration of heritage, but a step toward a more inclusive and dynamic business landscape. Check out the story of Sharmadean Reid by following the link below...

Sharmaden Reid

UK Bans BOGOF Junk Food

The UK government has banned “Buy One, Get One Free” deals on unhealthy food and drinks in shops and online, aiming to curb rising obesity rates. The new rules, effective from 1st October 2025, also stop free refills of sugary drinks in restaurants. Items like fizzy drinks, crisps, cakes, and certain pizzas are affected. Health experts say these promotions encourage overeating and poor dietary choices. The ban is part of a wider strategy, including restrictions on junk food advertising before 9pm, expected to help prevent thousands of cases of childhood obesity. While some retailers had already limited such deals, the law now ensures consistency across the UK. Retailers and food manufacturers may now need to rethink their promotional strategies. With multi-buy offers restricted, businesses could shift towards healthier product bundles, loyalty schemes, or price reductions on nutritious options. This change could also influence consumer behaviour, encouraging more mindful shopping and healthier eating habits.

BBQ - Explain one way this change could affect marketing strategies used by supermarkets.

BOGOF Ban

Jellycat Plush Profits Double

British soft toy maker Jellycat is set to reward its owners with a staggering £110 million dividend after its profits more than doubled in 2024. The company, famous for its quirky plush creations like smiling peanuts and sad-faced eggs, reported pre-tax profits of £139 million—up from £67 million the previous year—alongside a 66% surge in revenue to £333 million. Founded in London in 1999, Jellycat has grown from a niche brand into a global sensation, selling in over 80 countries and appearing in prestigious retailers like Harrods, Selfridges, and Colette in Paris. Its success is largely driven by viral popularity on social media and a surprising trend: adults buying toys for themselves. This shift in consumer behaviour has helped Jellycat tap into a broader market, blending nostalgia with modern design. The planned £110 million dividend marks a 75% increase from the previous year’s payout, reflecting the company’s confidence in its continued growth. As Jellycat races to meet global demand, it remains focused on quality, sustainability, and delighting customers of all ages.

BBQ - Analyse how changes in consumer behaviour and marketing strategies may have contributed to Jellycat’s financial success.

Jellycat

Sneaker Wars

 

Disney+ has just released the three-part docu-series, Sneaker Wars: Adidas v Puma, which plunges viewers into one of the most intense and enduring rivalries in business history. The documentary unpacks how the personal feud between two German brothers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, led them to split their successful family shoe business and found separate, globally dominant sportswear companies: Adidas and Puma. Set in the backdrop of their divided hometown, the series reveals how their decades-long competition—from vying for exclusive athlete endorsements like Pelé to pioneering key product innovations—fuelled both incredible business growth and a fierce sporting culture that is still felt today, making it essential viewing for anyone interested in marketing, brand identity, and the relentless drive of competition.

BBQ - Analyse two ways in which the intense rivalry between Adidas and Puma (non-price competition) would have a direct, positive impact on a customer. Use business terminology in your explanation.

Sneaker Wars

Amazon Closes UK Supermarkets

 

Amazon is set to close all 19 of its Amazon Fresh grocery stores across the UK, marking a significant U-turn on its cashierless brick-and-mortar experiment. The stores, known for their 'Just Walk Out' technology, failed to gain enough traction to compete with established UK supermarkets like Tesco and Sainsbury's after launching in 2021. This decision is part of a strategic shift to refocus investment on the area where Amazon is strongest: online grocery delivery. The company plans to double down on its partnerships with retailers like Morrisons and Co-op to expand its online offering and will convert five of the closing Fresh sites into its more upscale Whole Foods Market stores, suggesting a pivot to the premium end of the physical grocery market. This move demonstrates that even a tech giant like Amazon must adapt its strategy when a new business venture fails to achieve the necessary sales volume and market share against powerful incumbent competitors.

BBQ - Explain a reason why Amazon's decision to convert some Amazon Fresh stores into Whole Foods Market stores?

Amazon Go Goes

Labubu Counterfit Crisis

The viral collectible Labubu dolls, created by artist Kasing Lung and popularised by Pop Mart, have become the target of mass counterfeiting, with fake versions accounting for a staggering 90% of all counterfeit toys seized at the UK border this year. Authorities have intercepted around 236,000 fake Labubu dolls, part of a haul valued at over £3.5 million. This seizure highlights the serious issue of intellectual property (IP) infringement and consumer safety, as three-quarters of the fake toys failed critical safety tests. These dangerous counterfeits often lack the required UKCA or CE safety markings, posing significant risks such as choking hazards from loose parts and exposure to banned toxic chemicals. Consumers are urged to buy only from reputable retailers, as the low price of a fake can come with devastating real harms.

BBQ - Explain two ways in which this widespread counterfeiting, which infringes on their intellectual property rights, is likely to negatively impact the marketing mix (4 Ps) of the genuine brand.

Labubu

The Golden Flake

High-street bakery giant Greggs has made a playful jump into the hospitality sector by opening its first-ever pub, The Golden Flake Tavern, located within the Fenwick department store in Newcastle. This limited-time pop-up, running until February, is the latest in a series of highly successful marketing ventures that aim to elevate the brand beyond its famous sausage rolls. The pub features a menu of Greggs-inspired pub classics, such as a Steak Bake Mixed Grill and a Sunday Carvery where a Greggs bake is the centrepiece. Additionally, the bar serves exclusive, novelty draught beers like the Pink Jammie Pale Ale, alongside Greggs-themed cocktails. This creative move is a shrewd public relations (PR) stunt designed to generate massive media buzz, refresh the brand's image, and offer a unique, premium experience to its loyal fanbase. It’s a clear example of experiential marketing—creating a memorable, shareable event that keeps the brand relevant and exciting.

BBQ - What are the risks of a public relations stunt?

The Golden Flake

Meta Smart Glasses

Facebook's parent company, Meta, has unveiled its latest generation of AI-powered smart glasses in collaboration with Ray-Ban and Oakley. The new lineup includes the Meta Ray-Ban Display, which features a discreet, full-color screen built into the lens, and an accompanying "Neural Band" wristband that allows users to control the glasses with subtle hand gestures. This innovation is part of Meta's long-term strategy to shift consumer habits away from smartphones and towards AI-driven wearable technology. By combining everyday eyewear with cutting-edge artificial intelligence, Meta is aiming to create a new category of consumer electronics that offers hands-free access to information, from real-time translations to video calls, directly within a person's field of vision.

Meta is launching its new smart glasses with a price point starting at around £299. Analyze the potential impact of this pricing strategy on the product's sales and target market.

Smart Glasses

Bodycare Closing Up

In a further sign of the challenges facing the UK high street, beauty retailer Bodycare has announced it will close an additional 30 stores, following an initial round of closures. This decision comes after the company fell into administration due to a combination of factors, including rising costs, a delayed online platform transition, and a decrease in consumer spending driven by the cost-of-living crisis. This move will result in the redundancy of 235 staff members, adding to the job losses already announced. While administrators are working to find a buyer for the remaining 85 stores, the closures highlight the ongoing pressures on traditional brick-and-mortar retail businesses that are struggling to adapt to changing consumer habits and a difficult economic environment. Bodycare was founded in Lancashire in 1970. Its store layouts are known for their bright lighting and window displays that often feature piles of toilet tissue or pyramids of washing up powder.

BBQ - What do you think are the main factors that have led to Bodycare's decision to close a significant number of its stores.

Bodycare

Heinz Beanz Ready Mealz

 

Heinz has re-entered the ready-meal market with an innovative new range of 90-second microwaveable pouches focused on beans and pulses. Responding to the growing demand for convenient, healthy, and plant-based options, the new line features three globally-inspired flavours: Chilli Black Beanz, Curry Chickpeaz, and Tomato Cannellini Beanz. These new meals are designed to be a quick, nutritious choice, providing a good source of protein and fibre while containing no artificial flavours. The pouches are available in Sainsbury's and Ocado (£2.50), offering a modern, flavour-packed solution for busy consumers.The new line is a strategic move, responding to a growing demand for quick, healthy, and convenient meal options. With more and more people looking to reduce their meat intake, boost protein and fibre, and explore global flavours, Heinz is right on trend.

BBQ - How will market research have helped Heinz decide upon this new strategy?

Heinz Beanz

John Lewis Losses Triple

The John Lewis Partnership, which includes the renowned department store chain and Waitrose supermarkets, has reported a significant deepening of its financial struggles, with half-year losses nearly tripling to £88 million. This considerable deficit, up from £30 million in the same period last year, was recorded despite a rise in overall sales, a performance that highlights the intense challenges the business is facing. The company attributed the poor result to a combination of exceptional costs, including £54 million spent on a major business restructuring programme which involved redundancies and reorganising its operations. Further compounding the financial pressure were new regulatory charges, such as a £29 million hit from the government's new plastic packaging tax and higher national insurance contributions. Despite these financial setbacks, the company remains optimistic, noting that its ongoing turnaround plan has led to increased sales and improved customer satisfaction. The Partnership maintains that its substantial investment in updating its stores and digital infrastructure is necessary to return to profitability by the end of the full financial year, a goal which would allow for the reinstatement of the cherished staff bonus.

BBQ - A core part of the John Lewis Partnership's business model is providing its employees with an annual bonus. Analyse why the company's decision to withhold this bonus due to financial losses could have a negative impact on its human resources.

John Lewis

Mitchum Deodorant Recall

A well-known deodorant firm has been forced to issue a public apology and halt sales of one of its new antiperspirant products following a significant number of customer complaints. The company, which is a major player in the cosmetics industry, faced a firestorm of negative feedback across social media platforms. Users reported severe and painful reactions, including "chemical burns," "itchy, burning armpits," and painful rashes after using the product. In response to the crisis, the firm's leadership posted a formal apology, acknowledging the consumer reports and stating that they were taking the matter with the utmost seriousness. The company has since initiated a full product recall, urging customers to stop using the deodorant immediately and promising a full refund to anyone affected. This incident serves as a stark reminder of the financial and reputational risks associated with product development and highlights the critical importance of rigorous quality control and a rapid, transparent response to consumer safety concerns.

BBQ - Analyse the potential long-term impacts that this product safety issue could have on the firm's brand reputation, customer loyalty, and future sales.

Mitchum

Greggs Rolls Into Homeware

Greggs, in a bold move to capitalize on its massive brand loyalty, has teamed up with interiors specialist Icon to launch its first-ever homeware collection. The "Greggs Icons" range, which was teased on social media before its official release, includes a fun and unique line of products designed to bring the bakery's most beloved items into people's homes. The highlight of the collection is a series of giant, plush cushions and bean bags shaped like the iconic sausage roll and steak bake. Additionally, the limited-edition line features a recliner gaming chair and a cushion designed to look like a classic Greggs paper bag. This product diversification strategy aims to connect with a younger, online-savvy audience, particularly Gen Z, by offering them a tangible and quirky way to express their love for the brand. The launch demonstrates how Greggs is innovating beyond its core food business to engage its customer base and extend its brand presence in a highly creative and memorable way.

BBQ - Greggs has launched a limited-edition homeware collection. Explain two possible reasons why this product diversification strategy might be successful for the company.

Greggs Homeware

Legendary Italian designer Giorgio Armani dies

 

Legendary Italian designer Giorgio Armani, who passed away at the age of 91, leaves behind a legacy not only of timeless fashion but also of remarkable entrepreneurial achievement. Armani began his career in fashion as a window dresser and sales assistant before launching his own brand in 1975 with business partner Sergio Galeotti. His entrepreneurial spirit was evident in his ability to identify market gaps—introducing relaxed tailoring for men and empowering professional women with elegant, functional suits. Armani maintained full control of his brand empire, which expanded into perfumes, hotels, restaurants, and home furnishings, generating billions in revenue. He was known for his hands-on leadership, even personally arranging boutique displays well into his 80s. Armani’s success was built on a clear vision, independence of thought, and a relentless work ethic, making him a powerful example of how creativity and business acumen can combine to build a global brand.

What entrepreneurial qualities did Giorgio Armani demonstrate throughout his career, and how did these contribute to the global success of his brand?

Giorgio Armani