Christmas 2025 Top Toys Predicted

In a surprising shift for 2025, the biggest buzz in the toy world is moving away from complex, high-tech gadgets and returning to simple, tactile joy. According to leading retailers like Hamleys, the expected number one craze this Christmas is the charmingly low-tech Ty Bouncers which start at around £7. This forecast comes after months of rigorous trend analysis and panel testing by Hamleys' expert buyers and children's focus groups. These fluffy, bouncy spheres—from cartoon cats to movie characters—are touted as the perfect "sensory break from digital overload," offering uncomplicated, physical fun that appeals to all ages. Alongside this trend, novelty food-themed toys are also seeing a major revival, proving that sometimes, the best gifts are the ones that are silly, soft, and don't require a Wi-Fi connection. Get ready for a Christmas defined by bounce, fuzz, and pure, old-fashioned play!

BBQ - Why is it important for toy retails to understand the trends for Christmas 2025 so early?

Top Toys

John Lewis Building Flats

 

The John Lewis Partnership (JLP) has received unanimous approval from Reading Borough Council for its £70 million plan to build 170 rental apartments in the town centre. This project, which will see the demolition of a former JLP warehouse on Mill Lane, marks a major step in the company's new strategy to diversify its revenue by entering the "build-to-rent" housing market as a landlord. The development will offer a mix of one, two, and three-bedroom energy-efficient flats, with 16% designated as affordable housing (though this is below the council's target). By regenerating an underused brownfield site and promising high-quality design, communal amenity spaces (like a gym and co-working area), and a long-term commitment to the community, JLP aims to leverage the trust associated with its retail brand to provide much-needed, high-standard rental accommodation.

 BBQ - Explain a reason why a large retail business might choose to diversify its operations by moving into a completely different market, such as property and housing.

John Lewis Homes

Tesla Shares Fall

Hopes for a significant boost to Tesla's stock price were dashed this week as the much-anticipated rollout of its "lower-cost" models failed to impress investors. Despite CEO Elon Musk's assurances of increased affordability and wider market appeal, the company's shares experienced a noticeable dip following the unveiling, leaving many analysts questioning the immediate future of the electric vehicle giant. While the new models are indeed priced lower than their premium counterparts, the term "lower-cost" seems to be a relative one, with the price point still remaining a significant hurdle for many mass-market consumers - the new Model 3 Standard starts at $36,990 and the Model Y Standard at $39,990. Furthermore, critics point to a perceived lack of groundbreaking innovation in these new vehicles, suggesting they don't offer enough to differentiate them from increasingly competitive rivals in the EV space, underscoring the challenge for Tesla in balancing high-growth expectations with mass-market accessibility and profitability.

BBQ - Explain how the disappointment with the new Tesla Model 3 and Model Y could negatively affect two other elements of the marketing mix (Promotion and Place) for Tesla.

Tesla Shares Fall

 

Black History Month

Black History Month is a time to honour the achievements of Black individuals across all sectors, and the world of business is no exception. From historical trailblazers like Madam C.J. Walker to modern UK innovators such as Sharmadean Reid and Jamal Edwards, Black entrepreneurs have consistently driven change through creativity, resilience, and a deep understanding of their communities. Their ventures have not only created economic opportunities but also challenged stereotypes and inspired future generations. Despite facing barriers such as limited access to funding and underrepresentation, Black business leaders continue to thrive by embracing digital platforms, building strong brands, and leading with purpose. Their stories offer valuable lessons in innovation, adaptability, and social impact—key themes for any aspiring entrepreneur or business student. Supporting and learning from Black-owned businesses is not just a celebration of heritage, but a step toward a more inclusive and dynamic business landscape. Check out the story of Sharmadean Reid by following the link below...

Sharmaden Reid

UK Bans BOGOF Junk Food

The UK government has banned “Buy One, Get One Free” deals on unhealthy food and drinks in shops and online, aiming to curb rising obesity rates. The new rules, effective from 1st October 2025, also stop free refills of sugary drinks in restaurants. Items like fizzy drinks, crisps, cakes, and certain pizzas are affected. Health experts say these promotions encourage overeating and poor dietary choices. The ban is part of a wider strategy, including restrictions on junk food advertising before 9pm, expected to help prevent thousands of cases of childhood obesity. While some retailers had already limited such deals, the law now ensures consistency across the UK. Retailers and food manufacturers may now need to rethink their promotional strategies. With multi-buy offers restricted, businesses could shift towards healthier product bundles, loyalty schemes, or price reductions on nutritious options. This change could also influence consumer behaviour, encouraging more mindful shopping and healthier eating habits.

BBQ - Explain one way this change could affect marketing strategies used by supermarkets.

BOGOF Ban

Jellycat Plush Profits Double

British soft toy maker Jellycat is set to reward its owners with a staggering £110 million dividend after its profits more than doubled in 2024. The company, famous for its quirky plush creations like smiling peanuts and sad-faced eggs, reported pre-tax profits of £139 million—up from £67 million the previous year—alongside a 66% surge in revenue to £333 million. Founded in London in 1999, Jellycat has grown from a niche brand into a global sensation, selling in over 80 countries and appearing in prestigious retailers like Harrods, Selfridges, and Colette in Paris. Its success is largely driven by viral popularity on social media and a surprising trend: adults buying toys for themselves. This shift in consumer behaviour has helped Jellycat tap into a broader market, blending nostalgia with modern design. The planned £110 million dividend marks a 75% increase from the previous year’s payout, reflecting the company’s confidence in its continued growth. As Jellycat races to meet global demand, it remains focused on quality, sustainability, and delighting customers of all ages.

BBQ - Analyse how changes in consumer behaviour and marketing strategies may have contributed to Jellycat’s financial success.

Jellycat

Sneaker Wars

 

Disney+ has just released the three-part docu-series, Sneaker Wars: Adidas v Puma, which plunges viewers into one of the most intense and enduring rivalries in business history. The documentary unpacks how the personal feud between two German brothers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, led them to split their successful family shoe business and found separate, globally dominant sportswear companies: Adidas and Puma. Set in the backdrop of their divided hometown, the series reveals how their decades-long competition—from vying for exclusive athlete endorsements like Pelé to pioneering key product innovations—fuelled both incredible business growth and a fierce sporting culture that is still felt today, making it essential viewing for anyone interested in marketing, brand identity, and the relentless drive of competition.

BBQ - Analyse two ways in which the intense rivalry between Adidas and Puma (non-price competition) would have a direct, positive impact on a customer. Use business terminology in your explanation.

Sneaker Wars